Introduction

1. Why Products Don’t Take Off

Over the past two years, AI has made building a software product easier than ever before. In October 2025 alone, 7,185 projects launched on Product Hunt. As the number of products surges, user attention becomes even more fragmented. And that makes the gap between “building a product” and “getting people to notice it, understand it, and actually try it” much harder to cross than it used to be. That is why so many startups get stuck right after launch: the product exists, but it does not sell, gain traction, or go anywhere.